Investing is doing simple things well, being highly disciplines and ensuring that you do not react emotionally to market upturns and downturns.

We understand how returns are gained from investments and how to minimize investment costs.

We believe that regulated markets are efficient and represent fair value.  This is why the vast majority of active fund managers fail to beat the market.

We believe that in order to achieve extra long term returns a certain amount of risk has to be taken. This has to be aligned with your ability to take risk.

We believe strongly in diversification to reduce risk.