For decades, the industry has sold the myth that advice is free, whilst incentivising its product sales through commissions and overrides, all paid for by the client.

Our belief is that clients do not want to be sold financial products. We believe that what clients do want is PEACE OF MIND in knowing that they can live their lives without the fear of running out of money. They also want to be certain that any advice they receive is solely in their best interests and not that of the salesperson.

We pride ourselves on working for our clients, not the industry.

Our purpose

Our ideal client